Blogging mostly about mundane stuff like, immigration, Workers' Compensation and other immigrant related activities.

Wednesday, August 20, 2008

PowerPac: "Lo Que Importa"

Beginning tomorrow a nonprofit advocacy and political organization based out of California will launched two Pro-Obama TV Ads in the key battleground state of New Mexico.  The "What Matters" TV Ads are targeted at Latino voters in New Mexico.  The spots will air in both English and Spanish and will run through the Democratic National Convention.  You can view high resolution versions of the videos at the following links; Spanish video here and English video here. From
The English-language ad is called “What Matters.” The ads carry cultural cues that resonate with the Hispanic community, and will help fill a current void in pro-Obama television media targeting this population.
The strategy that PowerPac is taking by airing the TV Ads in New Mexico rather than in California is mapped in a post written by Jenifer Fernandez Ancona and you can read her post here.
PowerPAC’s Southwest strategy includes running ads and identifying and training rising Hispanic leaders not only in New Mexico but in Colorado and Nevada as well. Those three states, which Kerry lost in 2004 by a combined 127,000 votes, have more than 1 million eligible Hispanic voters. Had Kerry won New Mexico, Colorado, and Nevada, he would have captured the Presidency even without carrying Ohio and Florida.
PowerPac began in 2004, after helping run the successful field operation against Proposition 54 during California's 2003 recall election.

No comments: